MAKING THE CUT
Linda Wells has made a swift comeback to the beauty world.
This story first appeared in the February 17, 2016 issue of WWD. Subscribe Today.
Wells, who founded Allure magazine in 1991, is joining New York’s The Cut as beauty editor at large.
The editor’s return to journalism comes less than four months after she was dismissed by Allure’s parent company Condé Nast in November. Wells was replaced by Nylon’s Michelle Lee, who recently cleaned house at the beauty title and named her new team.
Rumors of Wells’ reentry into the media landscape had been bubbling since she left Allure. The editor’s new gig is said to be one of many things she has in the works. Although she did not address other projects, Wells offered: “I’m eager for the adrenalin rush of writing and commenting quickly on beauty, fashion, fitness, diet, wellness and whatever else pops in my head.”
According to New York, Wells will write for The Cut, its fashion and beauty site, on a weekly basis. Topics will range from beauty and fashion to wellness and health, and her first item will go up this week.
Wells joins The Cut’s beauty team, which includes senior beauty editor Kathleen Hou and associate beauty editor Ashley Weatherford.
The Cut’s editorial director Stella Bugbee said Wells is allowed to write for other places in her role, and that her desire to check into the office is up to her. Bugbee added that Wells may appear in videos in the future.
Bugbee said of Wells: “We’ve long admired her wit, style and her ability to get at exactly what readers want to know about. I can’t wait for her to bring her sharp, funny takes on everything from eyeliner to outdated beauty standards and which runway trends matter.”
“I grew up reading her,” Bugbee told WWD. “She has real perspective and authority.”
The editorial director noted that she hadn’t had a prior relationship with Wells, that she “just e-mailed” her when she learned of her departure from Allure, asking if she’d write for The Cut.
Although she wouldn’t go into details, Bugbee noted that Wells’ deal differs from Horyn’s work as critic at large, noting that Wells is writing on a weekly basis.