LITTLE BABY BUMP: Did the anticipation for Jessica Simpson’s baby, following a marathon pregnancy, create a bidding war for her new baby pictures? Not really. Several sources told WWD that People magazine will pay the former pop star about $800,000 to run exclusive photos. Meanwhile, the new issue of Us Weekly has Simpson on the cover, with news on her $4 million weight loss deal and her fiancé’s “fear of diaper duty.”

Simpson’s deal with People isn’t too significant, at least compared to celebrities such as Matthew McConaughey, who sold photos of his newborn son to OK magazine for $3 million, according to reports. When Jennifer Lopez gave birth to twins, she pocketed $6 million from People and, although it’s probably unfair to compare, Angelina Jolie and Brad Pitt famously received around $11 million for the exclusive on their twins.

This story first appeared in the May 11, 2012 issue of WWD. Subscribe Today.

Not all celebrities are courting celebrity weeklies, though. Beyoncé Knowles and Jay-Z, who could have made millions off the pictures of their newborn Blue Ivy Carter, steered clear of the weeklies. Instead, they posted pictures on Tumblr, along with a short statement: “We welcome you to share in our joy. Thank you for respecting our privacy during this beautiful time in our lives. The Carter Family.”