NEW YORK — Jaqui Lividini, formerly of Saks Fifth Avenue, and Jason Weisenfeld, formerly of Versace, are joining together to form a consulting firm specializing in brand positioning, marketing and communications, according to sources.
Lividini declined to comment Tuesday. Weisenfeld was in Europe and could not be reached.
Sources said Lividini and Weisenfeld have already lined up some major brands as clients and will soon officially announce their venture and a New York office.
The two are both well known in the industry and have different skill sets that should be complementary. Lividini left Saks Fifth Avenue 11 months ago to give birth to her daughter, Calliope. At the store, she rose to senior vice president of fashion merchandising and communications, and during her nearly 20 years there she survived several regimes and touched many areas of the business, from marketing and forming strategic alliances to setting fashion direction and editorial content for catalogues.
She was also involved in the Web site and windows, organized the corporate gift program and staged special events and charity fund-raisers, and was even involved in putting together road shows for when Saks went public on the stock exchange. She has strong connections with American and European designers and vendors, and has been a front-row regular at the collections. Recently, she has been weighing several career options, including full-time positions at some companies she may end up doing consulting for, though the partnership with Weisenfeld had been rumored to be in the works since last year.
Weisenfeld recently returned to New York from Milan, where he was Versace’s worldwide communications and advertising director. It’s possible in his new venture with Lividini that he will still work with Versace in some consulting capacity.
Before Versace, Weisenfeld was executive vice president, marketing and advertising, of now-defunct Pegasus fashion group. Earlier, he was vice president of communications at Barneys New York. He has also held posts at Bloomingdale’s and the Clinton White House.