ME, MYSELF AND LOEWE: In Loewe’s parlance, arty precursors to “the more disposable modes of self-representation now prevalent” — translation, selfies — include undated “autoportraits” from Steven Meisel’s personal archives that he released to the Spanish leather goods firm.
Those images of the hyper-shy Meisel, including one of him kissing a man, form part of the brand’s latest campaign that’s slated to break on kiosks across Paris today in the days leading up to creative director Jonathan Anderson’s fall 2015 men’s wear presentation. The images also include new photographs by Meisel of key looks from next season on model Marc André Turgeon, as well as pack shots of travel bags by Damien Ropero.
The three-pronged campaign reflects Anderson’s eclectic approach and penchant for juxtaposing new images with old — or as Loewe puts it, “connecting past and present to create a template for the future.”
Meisel imagery is particularly key, with Loewe arguing the photographer was “instrumental in shaping contemporary fashion as we know it.”