LOFTY IDEAS: Loft’s spring campaign entails a series of three short videos, with the first “Special Delivery” launching March 28. The second, “Note to Self,” launches on April 6 and the final, “Garden Party,” comes out April 12. The shorts spoof floral and spring-themed topics in a funny, relatable way.
Comedian Jessi Klein, who was the head writer and executive producer of “Inside Amy Schumer” and is a New York Times bestselling author of “You’ll Grow Out of It,” stars in the videos, alongside Jessica Chaffin in “Special Delivery” and “Garden Party” and Jeremy Beiler in “Note to Self.” The shorts were written by Klein, directed by Dan Powell, who was also an executive producer on “Inside Amy Schumer” and produced by Lime & the Coconut Media.
The video shorts will live on the loft.com site and social channels and Loft’s YouTube page. Shortened versions of the videos will also pop up on BuzzFeed’s YouTube page March 28 to April 26.
This is Loft’s second time collaborating with Klein, whom the company feels “is smart, funny and doesn’t take herself too seriously.” Loft has been partnering with female comedians on original content since holiday 2014. Some of the previous comedians were Busy Philipps, Hot Mess Moves and Srsly Girls, and Loft partnered with Whitney Cummings, who curated and hosted a summer outdoor movie series in New York.
Loft is also hosting Klein at 3 p.m. at their offices today, in a conversation moderated by comedian Phoebe Robinson. They will riff on their careers and how fashion relates to comedy.