L’Oréal Paris has teamed up with YouTube in search of the next beauty vlogger star.
The contest, which will run until Feb. 29, will give everyday fans the chance to share tips and tricks for interpreting the latest red-carpet trends. The winning participant will be flown to New York City for a makeover at L’Oréal USA.
He or she will also win a year’s supply of L’Oréal Paris products and will be featured on L’Oréal Paris’ Destination Beauty YouTube channel, which spotlights 10 of the most popular beauty vloggers on the web and has more than 15,000 subscribers.
Video submissions will be reviewed by a panel of judges, made up of both L’Oréal Paris and YouTube executives. The judges will base their decision on clarity of message, overall production value as well as the quality of the completed look.