LOS ANGELES TIMES REBOOT: The Los Angeles Times has launched a redesigned Web site featuring a streamlined layout, fully responsive design and ad content to suit readers on any device; almost half of the Times’ traffic comes from mobile users. Site navigation has moved to the left, allowing the screen to appear less cluttered and more visuals-heavy, with photo and video galleries embedded within each story.
This story first appeared in the May 6, 2014 issue of WWD. Subscribe Today.
Each page also features an endless scroll that allows readers to select content they would like to see. A new Neighborhoods section allows readers to select a specific area of the city from a map, then get all the news stories geocoded for that area, as well as restaurant reviews and crime stats. The navigation bar also includes a Visual Browse filter that lets readers peruse top stories via a page filled with images rather than text lines. There is also an increased social emphasis; each story features a button that allows readers to share a brief summary via social media, contact reporters and follow their posts.