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SUNNY-SIDE UP: Louis Vuitton took to the French West Indies for its new “Spirit of Travel” spot. Against the backdrop of azure Caribbean waters and up on the breezy hills of St. Barths, Vuitton’s latest photo shoot puts the spotlight on lightweight travel, with its new Twist bag, as well as the Alma and Epi leather in strawberry and turquoise hues as the main ingredients.

The Epi, which was created in 1985, is also to be the worldwide focus of Vuitton’s store windows from April to June.

Photographed by Patrick Demarchelier, models Liya Kebede, Maartje Verhoef and Julia Nobis sport floral crushed velvet and shimmery-patterned eel with a late-Sixties vibe, fresh from Nicolas Ghesquière’s spring-summer runway.

The ad is slated to break in Harper’s Bazaar U.K. on March 4.