NATURAL BEAUTY: Léa Seydoux goes back to nature in the advertising for Louis Vuitton’s new perfume collection, which was photographed by Patrick Demarchelier in South Africa.
He shot the French actress at Lone Creek Falls near Sabie in Mpumalanga. In one black-and-white image, Seydoux stands in front of the waterfall, while in another, more up-close color photo, she holds a delicate pink flower.
Marie-Amélie Sauvé served as stylist for the campaign, while Damien Boissinot headed up hair and Christelle Cocquet was the makeup artist.
“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion,” stated Seydoux.
The 31-year-old recently played the James Bond girl in “Spectre” and won the Golden Palm at the Cannes Film Festival in 2013 for her role in “Blue is the Warmest Color.” Seydoux’s next silver-screen appearance will be in “It’s Only the End of the World,” directed by Xavier Dolan, who has fronted men’s wear campaigns for Vuitton.
The label’s fragrance ads are due to break in October magazine issues and the Sept. 15 editions of daily newspapers around the globe.
As reported, Vuitton is journeying back into the world of perfumes 90 years after the launch of its first two fragrances — Heures d’absence from 1927 and Je, Tu, Il from 1928. Called Les Parfums, the new offer is a collection of seven women’s scents that were created by in-house master perfumer Jacques Cavallier-Belletrud, who was given carte blanche for the project by parent company LVMH Moët Hennessy Louis Vuitton.
“I wanted to celebrate women and their universal values — femininity in the world,” he said during the press launch in Paris. “I think that perfumes have to be back in luxury.”
The new Vuitton scents are to be sold starting today in some 200 of Vuitton’s stores worldwide. Flowers take center stage in the line of eaux de parfum, which includes Rose des Vents, Turbulences, Dans La Peau, Apogée, Contre Moi, Matière Noire and Mille Feux. Each is meant to correspond to a different olfactive journey.
Vuitton also has five pop-up units in the works, in Paris, London, Seoul and Dubai, to showcase its return to the perfumery business.