GOING FOR GOLD: Biotherm Homme has tapped Italian swimmer Luca Dotto as the face of its Aquapower moisturizer.
The 25-year-old athlete, who boasts 13 medals, specializes in the 50-meter freestyle event. He will compete in the upcoming 2016 Rio de Janeiro Summer Olympics.
“I can relate to the Biotherm ‘Live More’ ethos; each day we should strive for something exciting, something new, something that makes you feel more alive and happy,” he said in a statement. “And it can vary from great achievements to recognizing the importance of a simple breath.”
Dotto said of Biotherm Homme: “It makes me feel as if I was swimming; every product is inspired by water. It is my entire world.”
The athlete has also fronted advertising campaigns for Emporio Armani underwear and Armani’s blockbuster scent Aqua Di Giò.
Biotherm Homme is the world’s leader in prestige men’s skin care, according to Euromonitor International. L’Oréal owns the brand.