L’Uomo Vogue, in partnership with The Woolmark Co., will dedicate its March edition to Australia, and details surrounding three days of events next month dedicated to fashion and style will be revealed in Sydney today. WWD first reported about the Australia-themed issue last month.

This story first appeared in the February 7, 2014 issue of WWD. Subscribe Today.

The public and private events will be held March 25 to 27 in Sydney and will also mark the Woolmark brand’s 50th anniversary this year. “We are not looking at any self-celebratory event; this is not about feting our birthday. We would rather celebrate wool and talk about wool,” said The Woolmark Co.’s global strategy adviser Fabrizio Servente. “We want to highlight how wool is important, fun and versatile in fashion.”

Franca Sozzani, editor in chief of L’Uomo Vogue and Vogue Italia and a U.N. Goodwill Ambassador, is expected to travel to Australia for the first time.

On March 27, Sydney’s Castlereagh Street shopping district and the surrounding area will host a retail initiative dubbed “World Wide Wool.” Leading fashion stores, together with department store David Jones, will celebrate a “shopping night” dedicated to wool, with extended opening hours and in-store events. Images from L’Uomo Vogue archives will be exhibited in the windows of the most important flagships.

That same night, the Museum of Contemporary Art (MCA) will unveil an exhibition of L’Uomo Vogue photos from its March edition — a collection of images of Australia’s most influential personalities in fashion, design, art, music, economy and public life. In conjunction, the museum will host a showcase dedicated to talents and wool: an installation of fashion designs by the most promising emerging Australian designers, selected by Sozzani with the support of Vogue Australia. Sozzani and The Woolmark Co.’s managing director Stuart McCullough will inaugurate the event with a cocktail party.

On March 25, a farm visit will be organized for the international media to learn more about Australian wool production.

During her stay, Sozzani will also meet the most promising students from Sydney’s University of Technology, as well as a group of Australian fashion designers.

The editor is also part of the judging panel for the 2014-15 International Woolmark Prize competition, the winner of which is to be revealed at Milan’s Museo Della Triennale on Feb. 21 during the city’s fashion week.

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