NEW YORK — Nowness.com, the LVMH Moët Hennessy Louis Vuitton-owned video platform that specializes in fashion, art and media content, is this week marking its fifth anniversary with a new logo and a series of daily exclusive films.
This story first appeared in the March 16, 2015 issue of WWD. Subscribe Today.
The anniversary comes as the site marks what it claims is a 100 percent increase in unique monthly visitors and a 200 percent rise in monthly video views over the past year. The site had 4.5 million video views in February, a spokeswoman said.
The site will feature a new logo beginning today through Sunday, after a competition that was won by a design student, Christian Heikoop, from the Netherlands, whose concept was chosen from more than 600 entries. The logo shows the brand Nowness in light gray behind the words “5 Years” in black.
Nowness posts an exclusive video each day and also selects a film from around the Internet that it believes will appeal to its audience and posts that on the site, for a total of 12 videos a week. All the videos are translated into nine languages: English, Chinese, French, German, Spanish, Italian, Portuguese, Japanese and Russian. A separate Chinese-language site was launched in 2012.
As part of the five-year anniversary, the platform is featuring its “Most Loved” films for each of the five years it has been in existence.
Claudia Donaldson, the site’s editor in chief, said, “Over the past five years, Nowness’ pioneering approach and continual evolution has enabled the site to establish itself as the preeminent source for video and digital storytelling content, attracting a powerful global audience that includes some of the most influential and exciting names in arts and culture.”
Nowness is primarily a content platform, but last March, it debuted its first shoppable video, a short film featuring five Sadler’s Wells dancers that showcased products from Louis Vuitton, Bottega Veneta, La Perla, Kenzo, Maison Margiela, Haider Ackermann and Rick Owens.