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CRAZY FOR YOU: Madonna is the new face of Versace, posing on location in New York in Mert Alas and Marcus Piggott’s spring-summer 2015 campaign shots.

“Madonna is one of the true Versace icons,” said Donatella Versace, creative director of the Italian fashion house. “I’m thrilled to have not only a dear friend, but also today’s leading artist and icon, as the face of Versace” for the coming season, the designer added.

“It’s always exciting to wear Versace and experience the creativity and passion that Donatella has put into this collection,” said Madonna. This is her fourth advertising campaign with Versace; the first was in 1995.

Alas and Piggott’s black-and-white images highlight the artist’s athletic build and provocative, unflinching gaze. Makeup was by Lucia Pieroni, hair by Garren, styling by Jacob K and art direction by Giovanni Bianco.