MAKING WAVES: Sailor Brinkley is following in the footsteps of her famous mother, Christie; the 15-year-old is appearing in her first advertising campaign for accessories chain Claire’s.

The ads for back-to-school feature the younger Brinkley wearing multiple backpacks emblazoned with the names of boy bands such as One Direction and carrying colorful notebooks and change purses.

This story first appeared in the July 12, 2013 issue of WWD. Subscribe Today.

“The products at Claire’s are so fun and cool,” said Sailor. “I would definitely wear the sparkly accessories to parties and some of the bows and things to school.” She was familiar with the brand, she said, because “I would go to Claire’s with my friends as much as I could when I was younger.”

Asked if she’d like to have a career like her mother’s, Sailor said, “I would love to be a professional model.” Christie Brinkley is protective of her teenage daughter. “It feels exciting” to have her in the business, she said, “but until Sailor is out of high school we are keeping it in perspective. Sailor is first and foremost a student. Getting a good education will remain her primary focus. But I do think modeling is a great learning experience.”

For now, Sailor and her mom discuss all of her modeling opportunities. “The benefits [of modeling] far outweigh the negatives,” the elder Brinkley said. “But like every mom, you wish you could protect your [child]. Her great sense of humor will protect her. Sailor has a good head on her shoulders so navigating her way around any negatives should be a breeze. She is, after all, named Sailor.”

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