Man of the World, the quarterly men’s publication that was launched in 2012, will no longer produce its print publication.
Its founder, Alan Maleh, who also owns Gentry, a men’s wear shop in Brooklyn, will instead focus on building up Man of the World’s digital presence, expanding its e-commerce site and holding more experiential pop-ups in different cities. Last year, Man of the World operated a store stocked with objects and accessories on the top level of Gentry’s Williamsburg location.
This move comes after Christopher Tennant, Man of the World’s former editor in chief and creative director, left for the executive editor position at Harper’s Bazaar earlier this year.
“This had nothing to do with money,” Maleh said. “This decision was about amplifying what we want to get out there and bringing to life something much more compelling than what a print publication can deliver on its own.”
Man of the World, which featured cover subjects including James Franco, John Boyega, Tom Brady and Josh Brolin, offered deep dives into sophisticated subjects relating to art, culture and fashion. Maleh said the Man of the World site will focus on streamlined service stories and comprehensive travel guides.
“It’s about making a guy’s life more efficient and more rich,” said Maleh, who added that in its last year, the magazine was profitable. “I now want to introduce the men who read Man of the World to a more-focused concept that offers men like myself a short, hyper-curated list of options in whatever category they might be interested in — new watches, great destinations, best accessories. The new Man of the World will be everything a man needs and nothing he doesn’t.”
Maleh will also try to provide men with wardrobe needs via brand collaborations as buying for Gentry and walking trade shows has allowed Maleh to get a sense for what’s missing in the market.