GROUP DYNAMICS: Selfies are out; group shots are in — at least chez Marc Jacobs. The American designer took to YouTube to invite people to submit photos of themselves with friends on Instagram or Twitter in order to win a chance to appear in the Marc by Marc Jacobs fall-winter 2015 campaign.
This is the third time Jacobs has cast models using a social media twist. Contestants are to submit photos of themselves by including the hashtag #CastMeMarc. “Good luck,” Jacobs says at the end of the clip.[protected-iframe id=”f0e167e28dd2c4b54f6f7757aed4db78-81433431-25442700″ info=”https://www.youtube.com/embed/RlJTMyYAEsY” width=”560″ height=”315″ frameborder=”0″ allowfullscreen=””]