GROUP DYNAMICS: Selfies are out; group shots are in — at least chez Marc Jacobs. The American designer took to YouTube to invite people to submit photos of themselves with friends on Instagram or Twitter in order to win a chance to appear in the Marc by Marc Jacobs fall-winter 2015 campaign.

This story first appeared in the March 19, 2015 issue of WWD. Subscribe Today.

This is the third time Jacobs has cast models using a social media twist. Contestants are to submit photos of themselves by including the hashtag #CastMeMarc. “Good luck,” Jacobs says at the end of the clip.