Maria Grazia Chiuri Spotlights Women Behind Her Dior Debut

WOMEN’S DAY: Maria Grazia Chiuri, Dior’s first female couturier, is celebrating all the women housed at 30 Avenue Montaigne that are helping her realize her debut collection for the French house: a spring ready-to-wear collection slated to hit the runway on Friday afternoon.

The French house today sparked up a video diary for its Instagram channel in which seamstresses and other contributors are asked to identify their female role model.

In between cutting and sewing — or handwriting invitations — they serve up such diverse names as Jackie Kennedy, Monica Bellucci, Simone de Beauvoir, Simone Veil, Kate Hudson and the late Princess Diana.

The short black-and-white clips also feature Aicha Neddaf, a premiere d’atelier, dialing the studio and offering to add more embroideries if necessary. The clips are posted using the hashtag #TheWomenBehindMyDress. The series is to continue in the lead-up to the show and beyond, according to Dior.