Hearst Digital has tapped Jessica Pels as Marie Claire’s new site director.

Pels comes from Condé Nast’s Teen Vogue where she served as its deputy online editor and features editor of the magazine. She will start her new job on Dec. 8 and report to Kate Lewis, vice president of content operations and editorial director of Hearst Digital Media.

“Having worked with Jessica, I know she brings a true sparkle to everything she does,” said Lewis, who has also worked at Condé Nast. “She’s a quick, sophisticated thinker and with her strong fashion and lifestyle experience and hybrid print/digital background, she’s perfectly positioned to lead a strong team of editors and engage Marie Claire’s audience of Millennial women online.”

Whether Marie Claire has the attention of the Millennial reader online is yet to be seen, but as part of her job, Pels is charged with reacting to news, providing entertainment and insight on buzzy topics, as well as creating editorial initiatives with the magazine’s print team.

Although Pels will not report to Marie Claire editor in chief Anne Fulenwider—none of the site directors at Hearst do—the editor praised Pels’ enthusiasm.

“Her smart, savvy approach to fashion, beauty, news, feminism, and culture embodies the Marie Claire spirit. We’re thrilled to welcome her to the brand,” Fulenwider said.

Pels’ departure from Teen Vogue—where she spend under two years—marks yet another defection from the Condé Nast-owned magazine, which has experienced a reshuffle of its masthead in recent months.

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