“Always in Fashion,” Mark Weber’s weekly radio show on 77 WABC Radio has been expanded to twice weekly. Beginning Saturday, the show, which started last June in the 10-11 p.m. time slot on Saturdays, will now air on Saturdays from 8 to 9 p.m. EST, as well as Sunday afternoons from 5 to 6 p.m.
The show goes behind the scenes of the fashion industry and is hosted by Weber, former chairman and chief executive officer of Donna Karan International and ceo of LVMH Inc., the U.S. subsidiary, and former ceo of Phillips Van Heusen Corp. He is also the author of two books, including “Always in Fashion: From Clerk to CEO – Lessons for Success in Business and in Life.”
Weber’s show is a mix of conversations with fashion industry executives, people phoning in with career issues, and relevant business content. “It’s a full-time job. It’s writing a thesis every week,” said Weber, who likes to make each show timely. For example, a show earlier this year dealt with what ceos are thinking about when they begin a new year, and another in November was tied to Black Friday, and he went on location to a mall and Fifth Avenue for firsthand reporting. This Saturday, Weber will be having a conversation with Gilbert Harrison, chairman of Financo Inc., coinciding with the NRF convention in New York, and next week he’s lined up Tim Gunn.
Originally, Weber was concerned about his 10 p.m. broadcast time, but he realized as a radio newcomer, it gave him time to learn the ropes, and now he’s got a prime time slot. “I’ve got a very big audience, and I had to prove that I can deliver, and they gave me a chance to practice,” he said. With streaming alone, he said he’s got an audience of 100,000 people. Sometimes he will do two original shows on a weekend, and other times they will broadcast the same show twice. Among the show’s sponsors are Peerless Clothing, G-III Apparel, Randa Corp. and PVH Corp.
77 WABC Radio, one of the largest talk show stations in the country, is the flagship station for “Always in Fashion.” The show was developed by and will be syndicated to markets outside New York City though KMG Networks, the network division of Krantz Media Group, in association with Sungate Partners Inc.
Weber said his next goal is to syndicate the show all around the country. “I’m working harder than if I was running a billion dollar company,” said Weber.