NELSON SAYS YAHOO: Nearly two years after Martha Nelson exited Time Inc. as editor in chief, she has signed on with Yahoo Media as global editor in chief. She will take on her new post in the New York office, which includes Yahoo’s new Digital Magazines, as of Monday. Nelson spent more than 20 years at Time Inc. and was the first female executive to hold the editor in chief title at the company.
Nelson had only been in that top slot for less than a year, when she left Time Inc. prior to its spin-off from Time Warner. With her experience overseeing 21 Time brands, she brings an outside perspective to Yahoo, (having led InStyle as its founding editor and bolstered People into an American staple among other things.) Yahoo is on the march to reel in its own share of global readers and poach editorial talent. In an ambitious experiment, the Marissa Meyer-run company launched its first digital magazine in January 2014 and now has 13 in the U.S. and 30 globally.
Last fall the news-minded Nelson was named to the board of the Peabody Awards, the annual broadcast awards overseen by the University of Georgia. In the past two year, she has also enhanced her volunteer efforts, joining the National Trust for Historic Preservation, as well as The Glass House, Philip Johnson’s New Canaan, Connecticut retreat.