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MCQ’s UP: Inspired by urban British street culture and lensed by David Sims, the McQ campaign for fall 2013 features models April Tiplady and Tom Gaskin, as well as Alice Glass from the band Crystal Castles.

The trio appear individually in moody black and white images and all sport tight corn rows in their hair.

The images were shot at London’s Big Sky Studios and will appear in the September issues of titles including i-D, Dazed & Confused, V Man, Fantastic Man, Men’s Uno, Modern Weekly, Ginza and international issues of Elle, Grazia, GQ and GQ Style.

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