BLACK AND WHITE: McQ Alexander McQueen will today unveil its fall campaign and debut its new logo, which features the brand’s name partially blacked out — as if a censor took a felt pen to it and left only the McQ visible.
Photographed by Harley Weir and styled by Jodie Barnes, the campaign features Alexandra Elizabeth Ljadov and Tobias Lundh. Shot in Spring Studios in London, the four ads feature the logo across the shots of models. The campaign aims to convey the nonconformist attitude and beauty of McQ’s men and women, according to the company.
The ads will break in the August and September publications of titles such as Dazed, i-D, Wonderland, Rollacoaster and Man About Town.
“This is an exciting time for McQ, offering a clear definition of the brand’s values as we move forward,” said chief executive officer Jonathan Akeroyd. “A new creative identity and digital home for the brand allows us to further establish McQ’s relationship with the house and the importance of the brand to our continued evolution.”