Media and Entertainment: The Year Ahead

What’s ahead in media and entertainment? Social networking and reality TV are two phenomena that appear to have legs. Below, WWD talks with Twitter co-founder Jack Dorsey and Andy Cohen, Bravo’s senior vice president or original programming and development, plus takes a look at Web sites that might have an impact in 2010 and catches up with Scott Harrison of Charity: Water, who is shaking things up in his own way in the charity world.

 

This is the second in a five-part series examining the year ahead across all segments of the business. See Monday’s look at the retail and fashion categories HERE; Wednesday’s look at the financial sector HERE; Thursday’s emerging markets coverage HERE, and, Friday will look at the beauty industry.

In addition to a comprehensive Twitter guide detailing magazine editors’ and media moguls’ bevy of faithful followers, WWD provides six under-the-radar social media sites that readers should know and watch in 2010. Not yet household names, one of these could even turn out to be the next Facebook.

The newspaper columnist and author of “Notting Hell” and “Shire Hell” is giving The Lady, Britain’s oldest women’s weekly magazine, a long-overdue nip and tuck. Johnson has been rapidly turning the title, traditionally Britain’s go-to magazine for nannies, holiday home rentals and advice on how to garden on a budget, into a smarter, more sophisticated read for the over-40 set.

The founder of the three-and-a-half year old charity sat down with WWD to discuss the importance of branding, social media’s role in fund-raising and why the fashion crowd make such good donors. Even fashion folk like Rachel Roy have gotten involved through fund-raising and event chairing and, as a result, the company is up 40 percent from 2008. It’s growth worth noting in an economy that’s left several charities struggling.

To judge by some celebrities’ ubiquitous presence on the party circuit, it would seem going out is an occupation in and of itself. But most actresses already have a day job: making movies. So does their volume of public appearances in any way match up with their more legitimate work?

Mia Wasikowska, Emanuele Filiberto, Noomi Rapace, Bridgit Mendler, Adeline Grattard, Jamie Campbell Bower and Chang-Rae Leeare are just some of the big names to watch this year.

Alexander Lebedev, a former KGB agent who’s now one of Russia’s richest individuals — he owns stakes in companies including airline Aeroflot, Russia’s National Reserve Bank and Gazprom — is changing the face of London’s media landscape.

Since joining Bravo in 2005, senior vice president of original programming and development Andy Cohen has masterminded hits such as “Top Chef,” “The Real Housewives” and “The Rachel Zoe Project,” in addition to hosting the network’s drama-filled “reunion” specials on the side.

If it has become difficult to leave the house before determining how to sum it up in 140 characters or less, Jack Dorsey is partially to blame — or thank, depending on how you view the medium.

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