ABOUT SCHMIDT: The business magazine that Condé Nast announced it was developing way back in August finally has a name: Portfolio. (As WWD reported Thursday, the other names in final contention were Quote, File and Currency.) It also has a timeline: The first issue will hit newsstands April 24, 2007, with the Web launch taking place the same day, and the frequency shifting to monthly in September.

But even before there was a title, and though sample pages have been closely guarded, Eric Schmidt, Google’s chief executive officer, has gamely agreed to be interviewed by the magazine’s editor in chief, Joanne Lipman. Schmidt will sit down with Lipman at the Four Seasons for lunch and conversation for approximately 75 people on June 15. “Google is at the center of so many issues right now — the competition with Microsoft, the situation in China. It’s the company everyone admires and fears,” said David Carey, president of the Condé Nast Business Media group, who added there would be up to six more lunches between now and the launch of the magazine next year.

Asked how the magazine had gotten the reticent Schmidt to agree to the public Q&A, Carey said, “A lot of the editors at the magazine have preexisting relationships. Those preexisting relationships have driven the asks.” Well, that and perhaps the promise of an 8,000-word profile, with photos by Annie Leibovitz.
Sara James

This story first appeared in the June 5, 2006 issue of WWD. Subscribe Today.

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