ALL AROUND THE WORLD: The face of pop starlet Christina Aguilera may not be universally acclaimed, but it’s nonetheless known for the ability to move magazines. And it was for that reason that Seventeen made an unprecedented offer, led by entertainment director Carissa Rosenberg, to outbid other magazines in the teen category for a cover shoot and interview to promote Aguilera’s Aug. 15 release of the CD “Back to Basics”: simultaneous covers on almost every one of Seventeen’s 15 international editions. The gambit worked, and Seventeen’s September cover in the U.S. will feature a cherry-lipped Aguilera, with red cover lines to match, shot by Joshua Jordan and with an interview by freelancer Degen Pener.
Hearst’s feat of United Nations-style bartering wasn’t totally successful, though: Seventeen’s editions in Singapore and Malaysia “express[ed] interest” in granting Aguilera some space inside, but weren’t willing to give her the cover. A few other global titles have yet to confirm their covers because of different schedules from U.S. magazines, the spokeswoman said. Still, most of the 15 will feature the songstress on their covers, choosing from three different set-ups shot on the same day.
Aguilera’s rep said she regularly demands all international editions for stars of the singer’s caliber. While Seventeen has Aguilera first for the teen market, Cosmogirl will feature her on its December/January cover. Aguilera earlier graced the cover of GQ and will appear on an upcoming cover of Allure.
Seventeen’s editions outside America have a combined circulation of more than 1 million; the U.S. boasts 2 million.
— Irin Carmon
AT HER LEISURE: In a rare shake-up, American Express Publishing is plucking Food and Wine publisher Julie McGowan to head the business end of Travel + Leisure, its flagship magazine. Outgoing senior vice president and publisher Ellen Asmodeo-Giglio is leaving after 17 years at American Express — six of them as T+L’s publisher — to, in the words of chief executive officer Ed Kelly, “add a little more leisure to her travel.”
A spokeswoman for American Express Publishing emphasized the company’s tendency to promote from within. Indeed, Kelly preceded Asmodeo-Giglio as publisher of T+L. He credited McGowan, who spent much of her career at Condé Nast titles like The New Yorker and Details, before decamping to Food and Wine in 1995, with having “nearly doubled” Food and Wine’s ad pages. Travel + Leisure’s ad pages year-to-date through August are up 12 percent.