BEDFORD HEADS: Who knew there was a magazine that could make Jason Binn‘s empire of targeted-marketing luxury magazines look relatively mass?

Two-year-old Bedford magazine — a glossy for the bucolic Westchester County village in New York, population 18,600 — is unveiling its first Style issue in August, with designer and local resident Joseph Abboud guest editing, “exclusive” interviews with fellow residents Vera Wang and Ralph Lauren and stories on Martha Stewart, “party-throwing” and a 7-acre Bedford garden tended by its owners.

“When people drive into this town, they fall in love with it,” said Bedford editor and founder Geoffrey Morris. “There’s never really been a voice for Bedford,” he said. “There’s a newspaper, but that deals with the nitty-gritty.”

And just who are the voices populating the voice of Bedford?

“The thing about being a six-times-a-year magazine is that you can attract people … who may have other, outside lives,” said Morris, bragging about his stable of writers. “Morton Dean, who was a longtime foreign correspondent for ABC News, writes for us. He’s in his late 60s now. There’s a fellow, he used to be the editor of Ski magazine, and he’s thrilled just to be able to write about the town he loves. We have Joyce Caruso Corrigan. She was [executive editor] of Elle and a [senior editorial person] at Vogue. She’s at home with her kids now most of the day, and doesn’t have time to hold down a 40-hour-a-week job, so for her, it’s a great way to stay in the magazine business and stay in touch with her town.”

As for his own contributions to the upcoming Style issue, Morris said: “I’ll be doing a couple of the shorter items. Being the editor is more time consuming than one might imagine.” Though it’s no pulling weeds in a 7-acre backyard.
Sara James

ART SMARTS: The art world is clearly benefitting from sales of Gucci handbags.

This story first appeared in the June 28, 2006 issue of WWD. Subscribe Today.

François Pinault — the man behind luxury goods purveyor PPR, which owns Gucci, Yves Saint Laurent and the Christie’s auction house, among other holdings — made the top 10 in ArtNews magazine’s list of the top 200 art collectors in the world for the first time this year — perhaps because he opened his very own museum, the Palazzo Grassi, in Venice in April. Limited Brands’ Leslie H. Wexner and his wife, Abigail, also were in the top 10 for the first time this year. (The new issue of ArtNews hits newsstands July 7.) Ronald Lauder and his wife, Jo Carole, who just spent $135 million on a Klimt painting for the Neue Galerie, held on to their spot among the top 10 collectors worldwide, but Leonard Lauder and his wife, Evelyn, were bumped to the wider list this year. Also included in this year’s list are Pinault’s chief rival, LVMH’s Bernard Arnault, and his wife, Hélène; Miuccia Prada and Patrizio Bertelli; David Geffen; Victoria and Samuel I. Newhouse Jr.; Andrew Lloyd Webber; Doris and Donald Fisher of Gap; Alain Wertheimer of Chanel; real estate developer Aby Rosen and film and television producer Michael Crichton. Only one person featured on the list also has a byline in the issue, though. Noted architecture historian Victoria Newhouse wrote about the Lindenau Museum in Germany for ArtNews.
S.J.

load comments
blog comments powered by Disqus