IMITATION IS FLATTERY…OR A LAWSUIT: Gucci Group is seeking legal advice after watching the latest TV advertisement for the Cadbury Flake chocolate bar, featuring a blonde woman wearing a billowy dress and seemingly floating in space. The ad is similar to the hologram image of Kate Moss that appeared in Alexander McQueen’s fall 2006 runway show — down to the rippling folds and delicate wisps of fabric on the dress. McQueen, who committed suicide in February, had created the hologram with Baillie Walsh, a writer, film and music video director. Cadbury also worked with Walsh. A spokeswoman for Gucci Group, which owns the Alexander McQueen business, said Friday the company had already contacted its lawyers. A Cadbury spokesman said in a statement: “We were aware of Baillie’s work with Alexander McQueen and others when we commissioned him to reflect the delicacy and fragility of the folds in the Flake bar. We felt Baillie’s unique house style was exactly what we were looking for.”

— Samantha Conti

This story first appeared in the June 14, 2010 issue of WWD. Subscribe Today.

Why roll the dice on a new reality show partnership when there’s a chance to repeat with a program that has a built-in audience? InStyle had success with its first go around with ABC’s “The Bachelor” last season, and now the magazine will be back on tonight’s installment of “The Bachelorette,” which has Ali Fedotowsky, the lady looking for love, trading her casual style for date-night looks, styled on air by fashion director Hal Rubenstein. Fedotowsky was also shot for the July issue, which is up 35 percent in ad pages, to 123 pages, said a spokeswoman. She added the August issue has 163 pages, up 45 percent. — A.W.

TITLE BOUT: People magazine is bucking recent speculation that its long reign as king of the newsstand could end at the hands of Bauer Publishing’s Woman’s World. “We are confident that our first-half newsstand numbers…will show that People continues to be the leader on newsstands,” a spokeswoman for the Time Inc.-owned title said Thursday. Industry analyst Jack Hanrahan sparked the conjecture Tuesday when he crunched the available numbers from the Audit Bureau of Circulations and found that, through 12 issues this year, People averaged 1.21 million single copies sold per issue. The figure put the celebrity weekly slightly behind the 1.23 million newsstand copies Woman’s World averaged through its first 18 issues. The potential for an upset by the lower-price women’s title attracted plenty of online attention despite the skewed data set for People (a point Hanrahan acknowledged in his CircMatters newsletter). But once all of People’s cards are down — and they include cover stories on Sandra Bullock’s adoption and Bret Michaels’ health woes — those numbers should change. A source with knowledge of the magazine’s internal figures said the title’s projections have it averaging 1.29 million single copies sold through 18 issues. Though it may retain the newsstand crown when final figures are released later this summer, People could still be showing a weak spot. According to Hanrahan, its sales through the first 12 issues are down 5.3 percent compared with last year. — Matthew Lynch


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