CLEARED FOR TAKEOFF: Any questions about Men’s Vogue’s future have evaporated. Condé Nast Publications, parent of WWD, on Wednesday promoted the new men’s fashion title from test to full-fledged launch. Men’s Vogue will publish three times next year — in April, September and November — on its way to appearing 10 times in 2007. The rate base will be 300,000.

The current issue of Men’s Vogue is projected to sell at least 150,000 copies on the newsstand, according to Tom Florio, vice president and publisher of Vogue. “That was really the final test because we knew it did extremely well with the advertisers,” he said. (For comparison, GQ sells about 215,000 copies per issue on the newsstand, Esquire about 108,000.) Florio will be the new title’s publishing director, overseeing a publisher, who is expected to be named within the next week. Florio said the new publisher will come from within Condé Nast (but it won’t be current Gourmet publisher Giulio Capua, despite recent speculation to that effect).

Jay Fielden, who has been officially installed as editor in chief, said he will continue to work closely with Vogue editor in chief Anna Wintour, Men’s Vogue’s editorial director. “It’s important for me personally that she’s there to consult with,” he said. “Maybe now she won’t be around the corner, but she’ll be just a floor or an elevator ride away.”

But Wintour may have less time for Fielden if, as expected, work begins in earnest on a shelter-based spinoff, likely to be called Vogue Living. Florio confirmed it’s “something we’d like to do this year,” but added, “We’re going to finish what we started with Men’s Vogue before we start to talk about Vogue Living.”
— Jeff Bercovici

NOT SO CHEAP DATES: OK evidently isn’t the only celebrity weekly paying for access to stars. Its rivals are just laundering checks through charitable giving.

For the second year in a row, Godiva is auctioning off dinners with notable personalities at godiva.com/charityauction. This time, Jennifer Garner, Sarah Ferguson and Ricky Martin are up for grabs, and proceeds will benefit the Women’s Cancer Research Institute at Cedar’s Sinai, among others. While deep-pocketed fans make up most of the bidders, magazine executives and representatives from at least two management companies are also said to be vying for the dinners, according to several industry sources. Agencies like William Morris or CAA would use the private time to reach out to potential new clients, while mag execs are said to be looking at the dinners as a way to entertain advertisers and build better celebrity relationships.

This story first appeared in the October 6, 2005 issue of WWD. Subscribe Today.

With OK reportedly paying upwards of six figures for access to Jessica Simpson and Sean “Diddy” Combs, who could blame them? After all, in comparison, a recent $13,600 bid for a night of dishing with the newly married and pregnant Jennifer Garner seems paltry, especially when you throw in the Todd English dinner.
— Sara James

CRIB NOTES: Katie Holmes’ ex Chris Klein talked to WWD’s sister publication Details for the magazine’s November issue, the first in-depth interview Klein has granted since Holmes’ whirlwind courtship with Tom Cruise began. According to someone who’s read the article, “Klein seriously disses Cruise’s antics on Oprah and elsewhere. Clearly, he thought Cruise was as crazy as we all did. He also claims to be totally over Holmes.” People magazine is said to be excerpting the Klein interview in its next issue, which will undoubtedly feature a Cruise/Holmes cover. On Wednesday, the celebrity weekly’s Web site had the scoop that Holmes is pregnant with Cruise’s child.
— S.J.

WHAT BEE SEES: Bee Shaffer, Vogue editor in chief Anna Wintour’s 18-year-old daughter, has graduated from glossy Teen Vogue and moved on to a broadsheet, specifically London’s Daily Telegraph. Shaffer, formerly a contributor at the teen magazine, will write a monthly style column for the newspaper starting Oct. 12. A Telegraph spokeswoman confirmed that young Shaffer will “share her insights, observations and gossip” from her base in New York.

In an interview published in the Daily Telegraph on Wednesday, Shaffer, who’s just started her freshman year at Columbia, said that as a journalist it’s important that she distances her career from that of her mother’s. “I don’t want to get a job because of who [my mother] is. I don’t want to be 30 years old asking, ‘Mum, can you get me an interview?’ I want to break away from that as much as possible,” Shaffer was quoted as saying. Shaffer’s father is the noted child psychiatrist David Shaffer.
— Nina Jones

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