CLOTHES CALL: Expect Vanity Fair to be almost as thick as Vogue — i.e., phone book size — come September. Fashion and style director Michael Roberts, who joined the magazine from The New Yorker in April, is collaborating with editor in chief Graydon Carter on a special Style issue for September, traditionally one of the biggest months of the year for fashion advertising.

“It will be about 50 percent style versus 50 percent regular Vanity Fair kinds of stories,” said a spokeswoman for the magazine, who added that the issue “will include an expanded version of the Best Dressed list.” She said the idea for a Style issue was conceived before Roberts arrived, but that he has been integral in its execution. “It’s kind of the first stage in what Michael will be doing at the magazine,” she said. “He and Graydon are trying to do something different, that no one else is doing.”

Kate Moss evidently has been shot by photographers Mert Alas and Marcus Piggott as a potential cover try, though a final decision on who will grace the issue apparently has not been made. (The spokeswoman declined to comment on the cover.)

Outtakes of Moss ran on the cover of Vanity Fair in December, with an accompanying write-around piece inside the magazine. It dealt with her alleged drug use, rehab and the surrounding media scandal. That issue sold fairly well for Vanity Fair, with just over 400,000 copies moving off of newsstands.

The September Style issue is likely to boost the title’s fashion advertising pages — a big help to publisher Alan Katz. Through July, Vanity Fair is down nearly 15 percent for the year, to 841.7 pages, according to Media Industry Newsletter. This despite significant newsstand gains achieved by Carter over the past year and a half.
Sara James and Jeff Bercovici

MYTHIC MEMOIRS?: Speaking of Kate Moss, will the model-turned-scandalite publish her tell-all autobiography with Virgin Books or won’t she? Earlier this week, Richard Branson‘s Virgin Books issued a statement saying: “All plans for the book are on hold.” A spokeswoman for Virgin, who in February said Branson and Moss had “verbally agreed” to publish the model’s autobiography, confirmed her memoirs were not canceled, but there was no date for publication. But a spokesman for Moss said Wednesday the model has “no plans to write a book.” In fact, it’s the same thing he said in February, when news of the verbal agreement first broke. Neither spokesperson would comment further. Tales of Moss’ colorful past would no doubt be a bestseller for Virgin. But now that Moss has escaped police charges and revitalized her career, they might not amuse her numerous advertising clients.
Nina Jones

This story first appeared in the June 29, 2006 issue of WWD. Subscribe Today.

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