HEDI’S HEADLINES: For the first time in its 10-year history, Wallpaper is inviting outsiders to edit the magazine. Hedi Slimane, Jeff Koons and Dieter Rams will be the three guest editors of Wallpaper’s October issue. Each is designing his own cover for the London title, and each has been given his own 20-page section, said publishing director Andrew Black. In the Slimane segment, there’s an interview with the designer by German artist Thomas Demand, and 10 collectible, poster-size photographs shot by Slimane. The photos are very personal ones, said Black: There are fashion shots, details from everyday life and abstract images. Slimane has been hands-on, in touch with the magazine’s staff every day. “We’re an eclectic title with so many disciplines of design — we decided to have three guest editors instead of one,” said Black. He said the editors chose Slimane because “he’s someone we’ve admired for a long time.” And also, no doubt, a designer with some extra time on his hands since leaving Dior Homme. — Samantha Conti

LIBERTY OF NEW YORK: Liberty of London has left its namesake city in the dust this season — and opted for New York as the backdrop for its fall ad campaign. The store drafted Steven Klein to shoot the campaign for the Liberty of London in-house accessories brand, which is inspired by the vintage prints and fabrics in the bulging archives of the Regent Street store. Garren did the hair and Rachel Alexander is the model in the slightly eerie, Forties-era images that were shot in Klein’s studio. “I wanted to create the old-world grandeur of a British stately home, with just a hint of Art Nouveau, to celebrate and identify with Liberty’s iconic history,” said Tamara Salmon, the store’s creative director. The ad will break in the September issues of magazines including British Vogue, Italian Vogue, Tatler, Tank, Pop and British Vanity Fair. — S.C.

PARR NONE: Martin Parr, whose color-drenched photos often feature unglamorous folk and fashions of dubious taste, is training his lens on luxury and chic for a change. Word has it Parr was tapped to shoot Louis Vuitton’s men’s campaign for fall. It is expected to break in select September fashion magazines. — Miles Socha

This story first appeared in the July 16, 2007 issue of WWD. Subscribe Today.

ADDING UP: A fashion label may get the best endorsement when its wares show up on a well-dressed city dweller photographed for fashion industry veteran Scott Schuman‘s popular blog The Sartorialist. But for those who want more direct brand promotion, Style.com and Men.style.com will begin to sell ads for Thesartorialist.blogspot.com beginning Sept. 1. The partnership is the first time the CondéNet properties have sold ads for a brand outside the company stable. Schuman’s blog, where he posts commentary on stylish men and women on the street, attracts more than one million unique visitors a month. He also pens a regular column for GQ and guest-blogs on Men.style.com and Style.com. “The Sartorialist reaches the person who really cares about fashion as a form of self-expression. He chronicles very chic people and his constituency are the people he photographs,” said Dee Salomon, senior vice president of CondéNet. The site seeks to attract upscale automotive and consumer electronics as well as fashion brands. Style.com and Men.style.com and The Sartorialist will share advertising revenue generated from the blog. — Stephanie D. Smith

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