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JUST SUPER: Those models everyone knows on a first-name basis are back with a vengeance — and will be seen very soon in fashion magazines galore. Miuccia Prada released to WWD a preview of her fall Prada campaign featuring Linda Evangelista dressed in a collection strong on lace and sly gender plays. “We imagined her so beautiful in this collection,” the Italian designer said. Steven Meisel photographed Evangelista in a New York studio last April, with Guido Palau in charge of hair and Pat McGrath the makeup. The campaign will first appear in the August issue of Vogue Italia, on newsstands July 4.

Meanwhile, Naomi — as in Naomi Campbell — is the face of Yves Saint Laurent’s campaign, shot by Ines van Lamsweerde and Vinoodh Matadin under the direction of YSL designer Stefano Pilati. Images of Campbell, photographed at the fashion house’s headquarters on the Avenue George V in Paris, break in August issues of fashion titles.

This story first appeared in the June 20, 2008 issue of WWD. Subscribe Today.

— Miles Socha

OLDER — BUT SLOWER: Martha Stewart Living Omnimedia still hopes to launch a magazine aimed at older women, but it’s waiting out a tough advertising climate, said MSLO chief creative officer Gael Towey, just after a seminar she gave Liz Claiborne staff Thursday. She confirmed the magazine’s working title is M and that a prototype has been produced — the first time anyone at the company has openly admitted to the magazine’s existence — but said the time line was unclear given the economic downturn.

Towey’s presentation also revealed the company is working on a site called Whole Living in conjunction with its magazine Body + Soul. (The magazine’s Web component is already branded as Whole Living, but there is a spun-off beta version in internal use, Towey said afterward.) Meanwhile, her talk to Claiborne staff focused on the visual elements of the Martha Stewart brand, from photographer selection to use of color. When it comes to expanding the reach of that brand, Towey conceded, “We’re working against the idea that Martha is a basket and frills person.”

She had earlier shown slides of editorial spreads that showed Stewart’s magazines could include messy shots of drips and spills. But that relaxation clearly has its limits: Recalling a photo shoot where Stewart posed with chickens, Towey said, “Martha wanted to wash and blow-dry the chickens before the photo shoot.” She didn’t say whether the domestic diva got her way, but Towey was compelled to clean and cook one of the older chickens later that day.

— Irin Carmon

CH-CH-CH-CHANGES: As Rupert Murdoch’s retooling of The Wall Street Journal continues, a major reorganization shook up the newsroom once again on Thursday. Just over a month after Robert Thomson took over as the paper’s managing editor, he realigned his management team and outlined a slew of changes to the newsroom: Thomson promoted several staffers to deputy managing editors and created a central news desk comprising a threesome of national, international and enterprise editors. The changes may have sounded dramatic, but according to sources close to the paper, the creation of the “trioka” and the promotion of money and investing editor Nikhil Deogun to international editor seem to be the most significant moves. Otherwise, the shuffling seems to be more significant in title change than in change of responsibility.

The fallout sends another deputy managing editor packing: Laurie Hays, who departs after 23 years to join Bloomberg News (another deputy managing editor, Bill Grueskin, revealed his departure earlier this month to become dean of academic affairs at Columbia University’s Graduate School of Journalism).

Thomson promoted general news editor Matt Murray to national editor. Page One will still be overseen by Mike Williams, who will now also oversee investigative journalism, which used to be overseen by Hays. Along with Deogun, who will preside over the paper’s global bureaus and correspondents, the two were named deputy managing editors and essentially will run the newsroom.

Deputy managing editor Mike Miller, who is responsible for WSJ’s feature sections, was promoted to senior deputy managing editor and given responsibility for “editing the paper if I am otherwise engaged,” Thomson wrote in a memo to staffers. In the past, Barney Calame and deputy managing editor Dan Hertzberg filled that role.

Thomson also promoted assistant managing editor Cathy Panagoulias, who was in charge of hiring for the paper, and vice president, special projects, Jim Pensiero to deputy managing editors. Alix Freedman remains a deputy managing editor. Finally, deputy managing editor Dan Hertzberg will still oversee the paper’s European and Asian editions and will report to Thomson. Reginald Chua, assistant managing editor, will become senior assistant managing editor, and will oversee design.

Need a flow chart?

— Stephanie D. Smith

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