L.A. LADY: Debra Gendel has been named fashion editor of the L.A. Times, succeeding Mary Rourke, who left this year. Gendel was a style columnist at the newspaper.

OUT OF THE WOODS: Vicki Woods has been fired as editor of Harpers & Queen in the U.K., which is owned by the Hearst Magazine subsidiary National Magazines. Woods, 45, has been temporarily succeeded by co-editors Maggie Goodman, who resigned as co-editor of Hello! this year to head National Magazines’ new projects division, and Fiona Macpherson, a freelance copy editor at Harpers. The magazine has suffered during the recession; its circulation dropped from a high of about 100,000 in the late Eighties to about 80,000. The question now is whether it will follow its competitor, Tatler, owned by Conde Nast, and adopt a Hello!-like stance under Goodman. An indication was given by the statement from National Magazines managing director Terry Mansfield, announcing Woods’s departure: “I’m not going to turn Harpers & Queen into Hello! overnight.”

YSL’S NEW FACE: Yves Saint Laurent has chosen a new face for its Paris perfume. Patricia Hartmann will replace Lucie de la Falaise, the niece of Saint Laurent’s muse and accessories designer Loulou de la Falaise, in the print and TV campaigns. Hartmann will be teamed with male model Jules Huys. The print ad will make its debut in September in Europe. YSL hasn’t chosen the photographer yet. However, the TV ad will be photographed by Patrice Leconte, who shot the Champagne ad. The new Paris commercial will appear around Christmas.

FLYING COLORS: Bamboo, an innerwear maker based in New York, is flying high for the Fourth of July. To celebrate the holiday weekend and lingerie market week, the company hung a 70-foot clothesline of red, white and blue stars-and-stripes patterned bras, panties and bodysuits across Madison Avenue at 33rd Street in New York’s innerwear district on Thursday. It lasted until a late afternoon rainstorm drenched the duds and it was reeled in.

VERY VASS: Joan Vass hired Raymond Meier to photograph Debbie Deitering for its fall campaign. Vass will spend $250,000 this fall, up from $190,000 a year ago, said Richard Mauro, vice president of merchandising and advertising.

“We chose Meier because of the crispness of his still lifes. We wanted to combine a creative conceptual photograph with a good product shot. Before, we were more into concept and image, and now we felt we wanted to have a strong product presentation,” said Mauro.

The ads will appear in the September issues of various publications.