LEANER TIME: It looks like Time Inc.’s next round of layoffs will make even deeper cuts into its flagship magazine’s international editions. On Friday, a spokeswoman for the company confirmed that all editorial employees in Time magazine’s London offices — about 20 people — have been asked to take voluntary buyouts. Each member of the editorial staff will appear before a panel, perhaps as soon as this week, to discuss whether to accept “voluntary redundancy.” The spokeswoman said it was too soon to know how many would leave willingly, how many would be laid off and how many would be asked to stay.
The news comes just a month after Time’s bureau chiefs in Moscow, Beijing and Seoul were let go, as part of Time Inc.’s year-end cluster of layoffs.
Another high-level international editor is also out the door: James Geary, who had been the number two to international editor Michael Elliott at Time Europe. (Going forward, Elliott, who was previously based in London, will split his time between London and Hong Kong, overseeing both Time Europe and Time Asia.)
Time managing editor Jim Kelly said, “There’s no wholesale firing going on, just some kind of general trimming. Both editions will still be distinct. We’re not looking to do one international edition.”
— Samantha Conti and Sara James
IN PRODUCTION: Among the 105 employees Time Inc. shed last month were In Style’s special projects editor, Cynthia Parsons McDaniel, and its fashion feature photo editor, Kellie Lindsay.
Parsons McDaniel, whose position was eliminated as the magazine scales back its party planning needs in New York, is starting her own events and production company. She’s purchased space in the landmark Ansonia building, where she will be hosting monthly salons; consulting on a GBK event to be held during the Cannes Film Festival; working on Duncan Sheik‘s listening party for his next album, and developing several scripts for film and television, including a movie about the Beat Generation with author Ed Sanders and Vincent Fremont, longtime studio manager of Andy Warhol’s Factory.
“It was a very overwhelming experience, packing up my office of seven years,” said Parsons McDaniel. “But I was relieved in a way. All the actors, writers, directors I’ve gotten to know through the years, I’ll finally have the chance to work with them on projects for my own company.” Earlier in her career, she was director of public relations at New Line, and she is currently president of the board at the Drama Dept. theater company.
GIANT STEPS BACK: Giant magazine’s next two issues, dated February and March, will be firsts as a monthly. They’ll also be its last, for now: The fledgling men’s entertainment magazine has decided it’s better off as a bimonthly. The stutter-step maneuver will result in a total of seven issues being published in 2006. “It’s just a better business strategy for us,” said founder and president Jamie Hooper. “It worked for us last year.” As evidence of this, Hooper pointed to Giant’s growing circulation: It increased its rate base to 300,000 from 250,000 at the start of 2006, with plans for another increase, to 350,000, in July. That’s assuming Hooper doesn’t have another change of heart, of course.
— Jeff Bercovici