LIFESTYLES OF THE RICH AND OVEREXPOSED: At last, a weekly magazine that isn’t obsessed with finding out which Hollywood couple conceived this week. The first issue of Celebrity Living, American Media Inc.’s newest title, goes on sale today. Its mission is to delve into stars’ homes, wardrobes, diets, vacation getaways, skin care secrets — everything but the juiciest details of their personal lives. (That’s Star’s job.) “It’s a lifestyle magazine — really a lifestyle magazine,” promised Kelli Delaney, Celebrity Living’s editor in chief and Star’s creative director. “It’s not gossip.”
“There’s a different level of nosiness that this satisfies,” added Bonnie Fuller, AMI’s editorial director. Translation: Come here to find out what kind of sheets Nick and Jessica favor (Frette), not what goes on between them.
About 500,000 copies of Celebrity Living will be distributed for an initial test run of five issues. The magazine is priced at $1.89, 10 cents cheaper than its nearest competition, Bauer Publishing’s Life & Style Weekly. “We want to get people sampling immediately,” said Fuller.
— Jeff Bercovici