MASTHEAD EXODUS: Another day, another departure from Wenner Media. The latest to make the leap is Men’s Journal publisher Carlos Lamadrid, who gave notice on Monday afternoon. After rallying Men’s Journal’s ad pages up 13.8 percent in 2005, to 1,024.5 pages, through December, Lamadrid is returning to Fairchild Publications (parent of WWD) to be the new publisher of Jane. His last day at Wenner is Friday. He starts at Jane on Nov. 7.
“I think Jane’s a great magazine with a unique position in the marketplace for twentysomething women,” he said. “I’m looking forward to working with Brandon [Holley, the new editor in chief] and infusing it with new energy.” Of Holley, Lamadrid added: “I don’t have a history with her, but I’ve worked at GQ, and she’s Art Cooper-trained, so I’m sure she’ll be great, easy and fun.”
As for who might get his old job at Men’s Journal, he said: “I have wholeheartedly endorsed Will Schenck, my associate publisher.” Schenck was said to be negotiating with Wenner general manager Kent Brownridge late in the day on Monday.
Lamadrid follows out the door Men’s Journal editor in chief Michael Caruso, who left the magazine last month without a destination in mind, and deputy editor Peter Frank, now editor in chief of Concierge.com. The Men’s Journal editor in chief’s job is still vacant, though it may not be for much longer: Jann Wenner was seen meeting with Tom Foster again in the past few days. Foster is the former features editor of Men’s Health, who left that job last week following a mention in WWD that he had interviewed at Men’s Journal. An announcement is expected as early as Wednesday.
— Sara James
LEISURELY LUNCH: Few of the attendees at a lunch in honor of Lucky’s new editorial projects director, Rebecca Sklar Shalam, were returning to the office after leaving the Four Seasons on Monday. Instead, many of the young mothers were planning to go straight home and take their kids trick-or-treating.
Lucky special projects director Allyson Waterman had a child dressed as a chicken to attend to; Shalam’s twin daughters were dressing up as a princess and a lion, and the daughter of Estée Lauder’s Marianne Diorio also was going as a princess: Cinderella. “She’s a girly girl,” said Diorio.
Meanwhile, Lucky beauty director Jean Godfrey-June said her daughter was anything but. “She came home and said she wanted to be Cerberus, the three-headed dog in Greek mythology,” said Godfrey-June, who added that her son’s costume was somewhat more prosaic. “He’s just Anakin Skywalker.”
The lunch was thrown by Lucky editor in chief Kim France, and Shalam’s sister, Jessica Sklar Seinfeld. Like WWD, Lucky is part of Condé Nast Publications Inc.
MISSHAPE: The Audit Bureau of Circulations’ zeal for inspecting past records with a magnifying glass has caused another title to miss its circulation guarantee. According to a revised audit released Monday, Shape missed its 1.6 million rate base by 0.5 percent in 2003. The shortfall was largely the result of 40,392 subscriptions per issue, on average, that were reclassified as non-paid. A spokesman for American Media, which owns Shape, declined to identify the agent that sold the subscriptions, but said the company no longer does business with it. He also said the advertisers who ran in the affected issues have been rebated accordingly.
— Jeff Bercovici