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MODEL CITIZENS: Two winners were crowned in Sean John’s online model search, and the duo will appear in the brand’s fall and holiday marketing campaigns. Antonio Cannon from Chicago and Jeffrey Miller from Burbank, Calif., were chosen from among the 10,000 entries received during the contest in April. The just-shot campaign was unveiled at a holiday collection press preview at Sean John headquarters in Manhattan last week.

“It was an idea that Puff had to find a fresh face, as we are repositioning the brand and targeting a younger consumer,” said Dao-Yi Chow, creative director and vice president of marketing at Sean John, referring to Sean Combs, founder and chief executive of the company. “The whole thing came together very quickly, which is the beauty of the Internet.”

This story first appeared in the June 11, 2009 issue of WWD. Subscribe Today.

The images were shot by Anthony Mandler, who photographed the spring Sean John campaign, as well as Combs’ turn in the recent Ciroc Vodka ads. A final media plan has not been finalized, according to Chow, but it likely will include outdoor, print and online components. The budget will be even with spring but down from last fall. “We are figuring out ways to stretch our dollars and make an impact,” explained Chow.

The ads will support a fall and holiday collection that features the brand’s revamped design direction, featuring slimmer fits and more contemporary styling, along with lower prices, noted Dawn Robinson, president of Sean John. The holiday collection featured V-neck sweaters that retail for $58, jeans at $78 and a leather jacket at $299.

— David Lipke

STILL FALLING: Advertising spending fell 14.2 percent during the first quarter, and preliminary numbers show the second quarter is on a comparable plane to recent months. According to TNS Media Intelligence, magazine media spending was down 20.5 percent, television declined 9.7 percent, newspapers fell 25.5 percent — but Internet display advertising rose 8.2 percent during the period.

Procter & Gamble is still the number-one advertiser, but its ad spending during the first quarter dropped 17.8 percent to $674 million. Verizon came in at number two, up 3.1 percent to $577 million, followed by AT&T, down 1.2 percent to $459 million. General Motors, the fourth largest advertiser, was down 19.1 percent to $424 million, followed by Johnson & Johnson, which posted a dramatic rise in spending, up 28.9 percent to $397 million. News Corp. was number six, down 15.7 percent to $341 million, while spending at Sprint Nextel Corp. rose 30.3 percent to $317 million. At Walt Disney, spending fell 9.9 percent to $303 million, and Time Warner Inc., which came in at number nine, cut spending by 24.4 percent to $263 million. General Electric Co., which rounded out the top 10, boosted spending by 4.1 percent to $261 million.

By category, automotive remains at the top, although spending was down 28.4 percent to $2.3 billion. Telecom came in at number two, up 3 percent to $2.07 billion, followed by financial services, down 18.1 percent to $1.9 billion and local services, down 14.7 percent to $1.8 billion. Direct response, number five on the list, was down 17.4 percent to $1.6 billion, followed by miscellaneous retail, also down 18.4 percent to $1.5 billion.

— Amy Wicks

FRIENDS WITH BENEFITS: “I’m kind of the person who, if I see something that I die over, I stalk the person [who made it] until I meet them and then I get to know them and eventually we become friends,” explained Paper magazine co-founder Kim Hastreiter at the opening party for her latest curatorial endeavor, “My Amazing Friends,” an art exhibit-cum-pop-up-shop at Partners & Spade. Long known for making (and maintaining) friends in high places throughout the art, music and fashion worlds, it’s no wonder Hastreiter lured a sizable chunk of the indie crowd to Andy Spade and Anthony Sperduti’s new gallery space on New York’s Great Jones Street June 3, including Yigal Azrouël; Nicole Miller; Matthew and Cari Modine; Moises de la Renta; Threeasfour’s Gabi, Adi and Ange; Albert Maysles; Kenny Scharf, and Ingo Maurer.

For the show, Hastreiter asked nearly 30 of her friends to contribute work, ranging from Scharf’s cartoonish ceramic bongs and magnets to Kate Spade’s candy sculptures to John Waters’ Barbie plates and Threeasfour’s shell necklaces. Most everything is for sale — fans of Todd Selby’s cultish design Web site, The Selby, for example, can buy his tote bags for $50, while Spade’s pieces go for between $90 and $100. Items are accompanied by plaques with blurbs written by Hastreiter, which offer her take on the artist as well as their year of introduction.

It’s clear that Hastreiter’s aim is strictly social, not intellectual or, despite the price tags, economic. “I don’t do it for money,” Hastreiter said. “I do it [out of] love for my friends. I love connecting people, I love art, I love talent and I love paying homage to amazing people and letting other people see them.”

Not that these friendships don’t come with some perks for the editor, at least according to Scharf, a F.O.K. (friend of Kim) since 1978. “I customized [Kim’s] appliances probably 30 years ago,” Scharf recalled. “She has a customized blender, coffee grinder, telephone and answering machine. Now they’re art. Before they were working appliances, then they break and they become art.”

— Nick Axelrod

NOT THIS TIME: A few Internet reports have speculated that Coco Rocha is working as a summer intern at Vogue. Not so fast, a spokesman told WWD, although Rocha has been spending time with editors. “She wants to learn more about the business,” he said. “She pops in and out, when her schedule permits.” Planning a future career?

— A.W.

IN THE POOL: A retrospective look at swimwear design is set to make its debut at The Wolfsonian-Florida International University in Miami Beach, Fla. As part of the exhibition, photographer Miles Ladin was commissioned to create a contemporary portrait of Miami Beach bathing culture to complement the historical images on display. Ladin, who has shot for WWD Collections, The New York Times, W magazine and Harper’s Bazaar, titled his installation “Sun Stroke Stimulus.” In this series of photographs, Ladin captured “both the raw beauty found in bathing culture as well as the aspirational desires presented in the display of flesh,” he said. “Beauty on the Beach: A Centennial Celebration of Swimwear” and the “Sun Stroke Stimulus” installation will open July 10.

— A.W.


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