Sean Avery: The new face of couture?

Sean Avery started his internship at Vogue on Monday, and already staffers at Cond?? Nast Publications Inc. are buzzing about the New York Ranger star's...

REPORTING FOR DUTY: Sean Avery started his internship at Vogue on Monday, and already staffers at Condé Nast Publications Inc. are buzzing about the New York Ranger star’s presence at 4 Times Square. Observers say he’s involved in all sections of the magazine, including features and accessories, and attends edit meetings. And while Avery pulled down $2 million last year with the Rangers, he’s earning minimum wage for his time at Vogue, a magazine spokesman confirmed, denying speculation Avery was being paid $5,000 for his summer job. While Vogue has been mum on the specifics of Avery’s internship, insiders say there’s been talk of the hockey hard man attending the couture shows in Europe next month along with Vogue editor in chief Anna Wintour and editors André Leon Talley, Hamish Bowles and Sally Singer (which would be sure to raise the eyebrows of jealous Voguettes). No word yet on if he’ll be filing reviews on the shows, or, like tennis star (and Wintour favorite) Roger Federer, appearing on an upcoming cover of Vogue or Men’s Vogue.

— Stephanie D. Smith

This story first appeared in the May 16, 2008 issue of WWD. Subscribe Today.

THE MSLO TRICKLE: Martha Stewart Living Omnimedia’s magazines have seen a steady trickle of top-level editorial and design departures in recent weeks, and most appear to be leaving voluntarily and without another job. One exception is Debra Bishop, most recently vice president and design director at Martha Stewart Weddings, who is leaving MSLO after 11 years to be the creative director of More. Bishop won praise as the design director of Blueprint, and though MSLO shuttered that magazine in December, it managed to win Magazine of the Year in its circulation category, awarded by the Society of Publication Designers last week. New More editor Lesley Jane Seymour told WWD last week that she was planning a redesign of the title. Bishop was said to be redesigning Weddings, though it is unclear if that was completed.

Other exits include two ranking members of company flagship Martha Stewart Living’s decorating department: decorating editorial director Page Marchese Norman and her deputy, Shane Powers, as well as books and special projects editor Amy Conway and Weddings beauty, health, and fitness editorial director Elizabeth Graves, according to sources close to the company. (A spokeswoman for MSLO could not confirm the departures by press time.) All were longtime MSLO employees, and all but Conway worked on Blueprint and were moved to other properties when it closed.

Irin Carmon

CHANGING SEATS: Blair Schlumbom was uprooted from her job as associate publisher of Gourmet when new publisher Nancy Berger Cardone joined from Allure and swapped out three ad sales executives at the food title for recruits from the beauty magazine. Now Schlumbom will fill the spot left at Allure when associate publisher Diane DePaul followed Cardone to Gourmet. Meanwhile, another Condé Nast publisher is leaving the company altogether. Brides publisher Katherine Rizzuto has joined In Style as vice president, associate publisher, advertising. Rizzuto had been publisher of all the titles in Condé Nast Bridal Group — Brides, Modern Brides, Elegant Bride and Your Prom, but only had oversight of Brides when the publications were given separate publishers in March, reporting to Bill Wackermann, senior vice president, publishing director of the bridal group. Rizzuto has also been publisher of Fitness, Radar and Marie Claire.

— S.D.S.

FROM P.R. TO THE WEB: After four years of working in Prada’s public relations department, Melissa Skoog is leaving the company today to launch an e-commerce luxury Web site with former fashion designer Annie Churchill and Andrew Albert, a TV producer. Skoog said the site doesn’t have a name yet, but a blog will make its debut in a few months, followed by a full Web site launch later this year. The site will focus heavily on luxury fashion, as well as accessories, shoes, jewelry and virtually everything else that goes along with a luxury lifestyle (such as food and travel). “It will also have an editorial component,” she added.

Starting Monday, the trio will begin creating proprietary technology for the site, in addition to exploring patents and copyrights. Prior to Prada, Skoog worked at Marie Claire and Vogue.

— Amy Wicks

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