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NOVEL RUSSIAN: Natalia Vodianova is shaping up as the face of next season — in advertising at least. The Russian model is to feature in the spring-summer fashion campaigns for Yves Saint Laurent, Givenchy and Stella McCartney. Also look out for her in ads for Guerlain, Etam lingerie and Calvin Klein perfumes, according to her agency Viva.

This story first appeared in the November 24, 2009 issue of WWD. Subscribe Today.

BOOK SIGNING: Vanity Fair fashion and style director Michael Roberts’ new book “Snowman in Africa,” which the illustrator did for the “Gucci Campaign to Benefit UNICEF,” is being launched with quite a whirlwind tour across continents. Tonight, Gucci and Roberts will host a book signing at the brand’s Fifth Avenue store, followed by similar events at Gucci on Sloane Street in London Dec.1 and on Avenue Montaigne in Paris on Dec. 2. The tour will end at Gucci on Via Condotti in Rome on Dec. 3, which Frida Giannini, Gucci creative director and Rome native, plans to attend. Roberts donated three original collage artworks from the book for the New York event and two for each following event that will be put in a silent auction with funds going to UNICEF. The book itself is available at Gucci stores until Dec. 31. — Marc Karimzadeh

SECOND TAKE: Following his first foray into advertising last fall, Derek Lam has a new campaign for spring. It features model Ginta, who also accompanied Lam to the CFDA/Vogue Fashion Fund Awards last week. The new images were shot by Solve Sundsbo at Pier 59 Studio in New York. They will debut in the February issues of various magazines. For spring, creative director Doug Lloyd said he felt it was important to continue the mood established last season. “We went back to the beach, but it’s a dreamy world of cream colored sand, highlighted by pops of color from vibrant clothing and accessories,” Lloyd noted. — A.W.

NEW APPS: Shape is launching a new iTunes app called the Little Black Dress. The app will provide 12 total-body strength training and cardio workouts, with step by step still images and video-audio content. The app costs $1.99 and is the third from Shape; the magazine also has apps for Flat Abs Fast and Instant Butt Lift. Meanwhile, Hugo Boss introduced its first iPhone app on Thursday, offering information on the company’s Boss Black, Boss Orange and Hugo Collections. Key looks, backstage video from fashion shows and campaign photo shoots will be available on the app, as well as a global store locator. It will also have a color matching tool that allows the user to take photos of their own clothing and locate pieces in matching colors from the latest Boss and Hugo collections. The company also just launched its first Facebook profile. — Amy Wicks

ADDING DETAILS: Bill Wackermann is picking a few executives displaced during the layoffs at Condé Nast this fall to bulk up his own team at Details, which as of October he now oversees, along with Glamour and Brides as senior vice president, publishing director. First, Dabee Kaye was hired as executive director, fragrance and grooming for the men’s magazine, joining from Brides. Kaye left the magazine when new publisher Carolyn Kremins joined from Cookie, which folded along with Modern Bride, Elegant Bride and Gourmet in September, and brought in nearly a dozen of her own staffers. Two Cookie staffers, Natalie Zampieri and Annette Taus, will join as senior account manager of spirts and food and travel and Midwest director, respectively. Additionally, Michael Krans will come over from The New Yorker as luxury director; Jackie Ramsey will join from Entertainment Weekly as account director for auto, consumer electronics and entertainment, and Bernie Munk will head up auto sales as Detroit manager. — Stephanie D. Smith

TELEPATHY: The French media is having a field day over controversial remarks made by Pierre Bergé. Invited by French television channel France Info over the weekend, the entrepreneur and president of AIDS charity Sidaction accused France’s Telethon, an annual fund-raising event for children with muscular dystrophies, of “[sponging] off the generosity of the French in a populist manner by exhibiting the unhappiness of children.” Bergé could not be reached for comment Monday. — Emilie Marsh


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