SEEKING THE TRUTH: On a spring night in April 1970, a 35-year-old newspaperman who worked the night shift walked out of his office in Chicago and dropped dead on a dark street. Some hours later, two cops found his body and his family was told that the cause of death was a heart attack. This is a true account of what happened to the father of GQ deputy editor Michael Hainey, who lost his dad at the age of six. Years later, Hainey felt there were several holes in the story and, now, he’s writing a book about what he’s uncovered, in the form of an investigative memoir. “It took me decades to work up the courage to search out the truth,” Hainey told WWD. “I’ve spent the past five years reporting the truth of his last night. I never would have guessed where it was going to take me.” He also said the memoir will cover what it was like to grow up without a father in Seventies America. Hainey said he’s in the final stages of finishing the manuscript. — Amy Wicks

This story first appeared in the October 26, 2010 issue of WWD. Subscribe Today.

HUGO PLAYS HOOPS: Hugo Boss has inked a multiyear sponsorship deal with the New York Knicks basketball team that will bring the brand significant exposure at Madison Square Garden. Tipping off at the Knicks’ home opener on Saturday, the agreement includes Hugo Boss advertising on the LED courtside signage and on the ribbon of signage that rings the second level of the arena. During fashion weeks in New York, Hugo Boss will have exclusive ownership of two large exterior signs on the facade of MSG that are seen by an estimated 1.6 million people a day. (Penn Station is located beneath MSG.)

Additionally, the center-hung GardenVision screens will engage fans with three interactive features during games, all including Hugo Boss graphics and accompanied by public-address announcements: best-dressed player of the game (judged on players’ outfits worn while arriving to the game), sharp-dressed fan, and who’s the Boss of the paint? The latter accolade will go to the top point scorer and rebounder inside the shaded free-throw lane.

This is the first basketball sponsorship for Hugo Boss, whose other sports marketing initiatives include the Davis Cup, the Vodafone McLaren Mercedes Formula One racing team, the Alex Thomson Racing team in sailing, three tournaments of the European PGA tour and the Bayern Munich soccer team.

“Madison Square Garden is such an important landmark in New York City. We felt it was the only place in this city that did not split the fan community, while the Knicks hit the Hugo Boss targeted demographic of males 24 to 65,” said Ward Simmons, senior director of marketing and p.r. at Hugo Boss USA. — David Lipke

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