SLOWER NEWSWEEK: Newsweek readers better hope there’s no breaking news the week of Aug. 22 since there won’t be a fresh copy of the magazine the following Monday. The glossy news weekly, which published 51 issues last year, will publish one fewer in 2005 thanks to a double issue for the weeks dated Aug. 29 and Sept. 5. Going forward, 50 issues a year will now be the norm for Newsweek. According to a source, it was either lose an issue or “or lay someone off,” though a spokesman for the magazine said that wasn’t the case. “July and August have always been very slow months for advertising for our category and the industry at large,” he said. “In recognition of that, we have decided to publish a double issue at the end of August.” The magazine’s other double issue is the “Who’s Next?” package that arrives at yearend. The August double is also expected to have an editorial theme, though the spokesman said, “We haven’t decided on one yet.”
Comparatively, The New Yorker publishes five double issues a year, Sports Illustrated publishes two and U.S. News & World Report publishes four. Newsweek’s direct competitor, Time, publishes 51 issues a year, but five of them are considered doubles, focusing on topics like health, inventions, the “Time 100,” the “Year in Pictures” and “Person of the Year.” Only “Person of the Year” is on stands for two weeks.
— Sara James
IN OR OUT: There are more high-level exits at In Style. Executive editor Maria Baugh is leaving to do some traveling and possibly go back to school, a spokesman for the magazine confirmed. And after six years, veteran beauty director Kim-Van Dang has decided to start her own beauty consulting firm.
The forthcoming KVD NYC Inc. will offer, well, essentially makeover advice at the corporate level: trend analysis, product development and branding, among other services. “I feel like I’m giving away million-dollar ideas every day,” Dang said, adding that she already has signed three clients. “I will be doing trend forecasting and creative marketing work for one global company plus fragrance and skin care development for two other major brands.”
This story first appeared in the July 26, 2005 issue of WWD. Subscribe Today.
Dang said, right now, “What beauty companies are getting from the trend agencies is what’s hot now, but no one to edit the trends for them. What I’d like to do is say here are the important trends that will last beyond next season and really affect your business.”
Dang’s last day at In Style will be Aug. 19. Replacements for her and for Baugh have not been named.
OFF THE RADAR: Don’t be surprised if Radar goes through a makeover or two in the course of its next couple of issues. Richard Christiansen, who came onboard as creative director in time to work on the new indie title’s premiere issue, has left, taking his entire art staff with him. Christiansen plans to start an ad agency with the help of his underlings, who also worked with him at Suede until it went under in February. Radar editor in chief Maer Roshan said Christiansen notified him of his plans before signing on for a two-issue commitment. He said he is already interviewing replacements. “It’s an excruciating decision only because there are so many good choices.”
Not surprisingly for a man who persevered so long in the face of serial rejection, Roshan is optimistic about Radar’s first-issue performance (or third issue, if you count the two 2003 test shots). “We’re sold out all over the country,” he claimed. “You’re expecting New York and L.A., but Tampa?” The cover of the second issue, due out Aug. 16, was designed by legendary adman George Lois. Asked whether it will once again feature Paris Hilton, who graced the covers of both the second test and the relaunch issue, Roshan said, “I’m not ruling that out.”
— Jeff Bercovici