THEIR LUCKY DAY: Lucky magazine and its brother publication, Cargo, teamed up with such fashion sponsors as CK Jeans, Sigerson Morrison and Safilo USA/Solstice sunglasses to host a hospitality suite at the Parker Meredien this week. “Complimentary shopping” was on the menu for celebrities in town for the up-fronts, the television networks’ presentations of their fall season schedule. The three-day event brought out nearly every star of “The Apprentice,” Jamie-Lynn DiScala, Rachel Bilson of “The O.C.” and even Christine Lahti, as well as Cargo-friendly celebs such as Adam Brody, also of “The O.C.;” Wilmer Valderrama of “That ’70s Show,” and Jason Bateman. WireImage photographers captured swag-friendly attendees getting manicures or trying on Lacoste polo shirts. But for Kristi McCormick, model booker for Lucky (which, like WWD and Cargo, is owned by Advance Publications Inc.), the hospitality suite exemplified where the magazine is going: toward celebrity-driven covers. “If we’re going to have models on the cover, they’re going to be people with a television show or a movie,” McCormick said. For example, the June issue of Lucky features former “Married with Children” star Christina Applegate. “The cross-the-board talent seems to go with our readers.” McCormick added the hospitality suite will likely become a regular promotion and may even appear at celebrity-driven events such as film festivals or on the West Coast. As for what free merchandise was the biggest hit, “I walked several celebrities through, and I asked, ‘Do you want clothes or beauty products?’” McCormick said. “They said. ‘We like it all.’” — Marshall Heyman
STYLIN’: The skinny spring issue of Time Style & Design may have given the impression that Time Inc. was rethinking the title. Not at all. The quarterly magazine is ramping up for fall with two key hires. Art director Henry Connell was most recently at Glamour; he also spent three months as interim art director at Real Simple. Associate Publisher Celeste Harwell has held a number of sales and marketing jobs at The New York Times and elsewhere. Kate Betts, Time Style & Design’s editor, said the fall issue will differ from those that came before, with a more even balance of fashion and design coverage. “It’s going to be a lot more rounded and lifestyle-oriented,” she said. She confirmed there have been discussions about publishing Style & Design six times in 2005, but added, “We’re not committed to that yet.”
One thing Betts is committed to is public speaking. She gave a talk on fashion to a group of 200 or so women at the Hampshire Country Club in Mamaroneck, N.Y., Thursday. “They called me several months ago out of the blue and said they wanted to have a speaker talk about fashion,” she said. “It’s strangely and secretly something that I love to do.” Betts, who also has spoken to groups in Boston and Princeton, N.J., said she will donate the honorariums she receives to charity. — Jeff Bercovici
CASTING STONES: With so much fashion news coming out of the hip-hop world, it’s no wonder Rolling Stone wants a piece of the action. On Thursday, the magazine got the go-ahead to do a musically inspired fashion issue in September, employing the talents of Andre 3000 of Outkast as its guest fashion editor and David Lipman, chairman and creative director of New York advertising agency Lipman, as the guest creative director. It will be photographed by Mario Sorrenti.
Rolling Stone does fashion issues twice a year, according to Steve DeLuca, publisher, but this is the first time the magazine has tapped into the outside world for talent.
Both men’s and women’s fashion will be highlighted in the 20-page well, ranging from “street to tailored clothing for men, and street to couture for women,” said Lipman, adding that Andre will be photographed in the pages, along with a yet-to-be announced supermodel.
“We’re looking to capture the sort of excitement that happens between fashion and music,” DeLuca said. — Lisa Lockwood
T+L TAPS CRAWFORD: Nancy Novogrod, editor in chief of Travel + Leisure, has found a replacement for former creative director Luke Hayman, who moved over to New York magazine last month as design director. And she didn’t have to search far — Hayman will be succeeded by Emily Crawford, T+L’s art director since 2002, who will take on the title of design director. Crawford handled both T+L and T+L Family, and before that worked as a designer at The New York Times Magazine. — L.L.