IF ONE IS GOOD, THEN WHY NOT TWO — OR THREE?: Apparently, Monday was Editor in Chief Day at the “Today” show. In what must have been the result of a scheduling mishap, show producers booked Cindi Leive (Glamour) and Robbie Myers (Elle) for two separate segments on virtually the same topic — the new ‘womanly’ figure. And not long after Myers’ bit wrapped up, Linda Wells of Allure hopped on air to talk with Natalie Morales about teeth whitening.

This story first appeared in the May 4, 2010 issue of WWD. Subscribe Today.

Accompanied by plus-size models Crystal Renn and Jennie Runk, Leive chatted with Meredith Vieira during the eight o’clock hour about the magazine’s June issue, which features a curvy and bikini-clad trio — Renn, Alessandra Ambrosio and Brooklyn Decker — on the cover.

She told Vieira that real women are the new sexy, adding she’s sensing a renewed appreciation for individuality and authenticity among women. (“I think the point is, listen, we all have curves and rolls and not everybody is perfectly straight up and down,” Leive said, “and we just wanted to send a message that there are lots of ways to look great in a swimsuit.”)

Then, about an hour later, Myers was in the hot seat opposite Ann Curry to talk about women and curves: Are they making a comeback? Well, sort of, explained the Elle editor, citing Louis Vuitton’s use of Elle Macpherson and Prada’s use of Victoria’s Secret models in their February runway shows. “Culture is shifting a little bit to women who look a little more realistic,” Myers told Curry, though she maintained women still want “a little idealization in our models and in our movie stars. You know, we want to project that, maybe, that’s a better version of ourselves.” (Curry clearly bought it — she gushed over Myers and her magazine.)

It was a lot of body talk for a Monday morning, to be sure, though neither Myers nor Leive seemed to mind that fact, or that they had been scheduled to talk about the same topic. “The more attention on this subject, the better,” Leive told WWD. She didn’t know Myers had been booked on the show prior to arriving at the studio. (Myers, meanwhile, e-mailed Leive from the green room, as she watched her colleague’s segment, to joke about their almost back-to-back appearances.) And at least outwardly, the two exhibited nothing but a love-in. “I thought she did a great job,” Leive said of Myers. “I’m a fan of Robbie’s.”

The feeling was mutual. “As always, Cindi’s a tough act to follow,” Myers told WWD. — Nick Axelrod and Amy Wicks

TOGETHER AGAIN: Mary Berner has tapped another former colleague from Fairchild for Reader’s Digest Association. Dan Lagani will take on the role of president of RD Media, overseeing the flagship magazine and other branded businesses. Most recently, Lagani worked at Tre Cani Advisors and, before that, he served as president of the Fairchild Fashion Group, which publishes WWD. He will report to Lisa Sharples, president of Reader’s Digest Community, the division that encompasses all assets of the Reader’s Digest brand. — A.W.

COMIC TIMING: Superheroes come in all shapes and styles these days — even Carla Bruni-Sarkozy. The former model, singer, paramour of rockers and politicians and now First Lady of France is to be immortalized as the main heroine of a new comic book. It is part of Bluewater Productions’ “Female Force” biography series and is due out in August. Penned by “Doctor Who” novelist David A. McIntee and drawn by Heath Foley, the comic traces Bruni-Sarkozy’s rise from Nineties catwalker to first lady. And at the totally opposite end of the spectrum, former British Prime Minister Margaret Thatcher also has been tackled by the series, as have Michelle Obama, Oprah Winfrey and J.K. Rowling. The series is billed to offer a broad examination of strong and influential women who are shaping modern history and culture. — Katya Foreman

Club Monaco tapped Paris-based photographer and fashion blogger Garance Doré to shoot its fall look book. It’s only the second time the Polo Ralph Lauren Corp.-owned specialty chain has created a look book with models, and the company recruited a posse of bright young things to pose for the project: actress Byrdie Bell, Teen Vogue assistant beauty editor Laurel Pantin, Columbia University student Lily Kwong (a cousin of rising-star designer Joseph Altuzarra), Club Monaco women’s merchant Maria McManus, actor Luke Forbes, Dossier Journal co-founder Alex Friedman and furniture designer Jeff Raynor. Doré shot the cast in the streets of the West Village and Meatpacking District, in the style of her popular blog. “It’s a different way to live fashion than through the magazine fashion stories, which are more an ideal — and which I love,” said Doré of her street photography, in an interview published in the look book.

The company will hold a launch party at new Chelsea restaurant B.E.S. on Tuesday. In addition, a printed version of the look book will be distributed to the top 10 percent of Club Monaco shoppers when the collections begin hitting its 63 North American stores in July. — David Lipke


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