VF AROUND TOWN: Vogue isn’t the only Condé Nast magazine kicking off a shopping-related event on Thursday. Vanity Fair’s second annual Campaign New York, a program that combines commercialism, culture, altruism and sportsmanship, also begins that night and runs through Sept. 17. The series of editorial and advertiser-sponsored events around the city includes Spotlight on Madison, a program that celebrates shopping by helping to drive consumers to the 118 stores, galleries, restaurants, hotels, spas and salons on the street. On vfagenda.com, a Spotlight section lists special offers and events at participating businesses.

The centerpiece of Campaign New York will be the Proust Parlour at 50 Greene Street, which will house an exhibit of Vanity Fair contributing artist Robert Risko’s illustrations from the Proust Questionnaire column that runs each month in the magazine. Visitors to the parlour will be able to answer video questionnaires, which will be uploaded to a microsite on vfagenda.com. On Thursday evening, an opening party sponsored by Grand Marnier will showcase the liquor company’s latest ad campaign by illustrator Jordi Labanda. The new 2010 Buick LaCrosse will shuttle Proust Parlour guests around Manhattan.

This story first appeared in the September 9, 2009 issue of WWD. Subscribe Today.

On Saturday, the magazine will mark the launch of BrandaidProject NYC at the newly opened DVF Gallery in the Meatpacking District. Artwork from artisans working in economically challenged communities will be on display. BrandaidProject is an organization that buys art from the artists at market rates.

At the Paris Theater on Monday, Vanity Fair will host the U.S. premiere of “Bright Star” Jane Campion’s film about poet John Keats and his 18-year-old muse, Fanny Brawn.

Campaign New York will close with an event sponsored by Hermès at SPiN, the table tennis-cum-social club launched by Susan Sarandon. “It will give [Hermès] access to a younger target,” said Vanity Fair vice president and publisher Edward J. Menicheschi. “It puts them into something downtown, ‘It’ girl, really cool and talked about.” — Sharon Edelson

CALM IS THE NEW CHIC: The latest New Yorker Style issue is heralded by a Bruce McCall cover illustration of a forest of sleek, thigh-high boots — partially inspired by last year’s Louboutin Monica boots and the logistical challenges they presented to women, as covered in a “Talk of the Town” piece. At the issue’s center is a profile of Burberry’s creative director, Christopher Bailey, by Lauren Collins, who remarks: “Weather is to Burberry as sex was to Gucci: the thing without which it would be impossible to imagine the other.”

“I think Christopher Bailey and Burberry are really in sync with the mood right now,” said New Yorker articles editor Susan Morrison, “where being soulful and reflective is valued more than glitz and bling. Christopher Bailey is a lot of things that many designers are not: calm, young, sane, antielitist.”

Elsewhere in the issue, Dana Goodyear profiles Kelly Wearstler, and Alexandra Jacobs heads to Nevada to the Zappos headquarters, where members of the relentlessly buoyant corporate culture wonder about its future in the wake of being purchased by Amazon. Morrison said the piece was actually prompted by outgoing New Yorker managing editor Kate Julian’s surprise at having received a pair of shoes the morning after she ordered them.

— Irin Carmon

ANNA LATE NIGHT: It appears David Letterman roped in a few more fashion-conscious viewers by having Anna Wintour on his program. The Vogue editor in chief’s appearance on “The Late Show with David Letterman” drew slightly more viewers than in recent weeks. According to Nielsen, the Aug. 24 program drew 3.46 million viewers, slightly higher than the weekly average from Aug. 24 to Aug. 30, which was 3.32 million viewers, and higher than the average viewership during the month of August, at 3.19 million viewers. That said, Letterman’s ratings are still second to ABC’s “Nightline” during the hour, as the news program gathers about 200,000 more viewers than the CBS late night talk show.

— Stephanie D. Smith


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