Meredith Corp. has hired Steve Crowe for the new role of vice president of consumer marketing.

Crowe will be based in Des Moines, the publishing company’s headquarters, where he will report to senior vice president of consumer revenue, Andy Wilson.

In his new role, Crowe will be responsible for the marketing of all Meredith media products to consumers, and he will oversee all subscriber acquisition and retention efforts. He will also lead other digital media marketing efforts such as search engine marketing and e-mail marketing.

Before joining Meredith, Crowe spent the last five years at Hallmark Data Systems, an Ebsco Company, serving as vice president, chief operating officer and general manager. Hallmark is a business-to-business publishing, database, e-mail, web, lead generation and fulfillment services company.

Prior to Hallmark, the exec spent 15 years at Time Inc. where he worked through the consumer marketing ranks to vice president of consumer marketing. This included the dual role of overseeing all new customer acquisition for 20 Time Inc. titles and the brand leadership position for Southern Living, Meredith said. During his time at the company, he also oversaw consumer marketing for its Southern Progress Division, which is comprised of seven brands including Southern Living, Cooking Light, Coastal Living, Sunset and Health.

“Steve is on the cutting edge of marketing technology, electronic and e-mail marketing, and auto renewal strategies,” Wilson said. “He blends that with in-depth knowledge and experience in the publishing space. We’re excited he is now part of our team at Meredith.”