REDBOOK’S FAMILIAR FACE: Redbook on Friday said that it promoted Meredith Rollins to editor in chief. Rollins succeeds Jill Herzig, who was recently named editor in chief of Hearst sister publication, Dr. OZ The Good Life in mid-May.

Rollins, who has held the role of executive editor since 2010, also served as executive editor of Condé Nast’s Lucky. Prior to that, she was articles director at W.

This story first appeared in the June 9, 2014 issue of WWD. Subscribe Today.

“Meredith brings continuity and experience, making her the perfect choice for this role,” said Hearst Magazines president David Carey.

Rollins added: “Redbook is the only magazine that’s a truly all-access pass to great style. I have loved being part of the Redbook team and helping the brand evolve to where it is today.”

The appointment of Rollins to editor in chief dispels rumors in the halls of Hearst that Redbook and Woman’s Day might merge as one magazine. When asked about that, Carey told WWD that both titles would continue to have separate editors in chief, but that across the organization’s “midrange” magazines, “sharing resources” would continue to occur. “Many of our brands will share. More people in the organization will work on one brand. They can touch more than one business,” he said. “Magazines sharing resources — you will see that across Hearst.”

But this isn’t new, Carey said, pointing to Esquire and Popular Mechanics, which have overlapping editorial staff, as well as to Car and Driver and Road & Track, as examples. Carey said the company’s top talent would be “spread” around that way.

But he didn’t mention the other rationale for such consolidation: cost-cutting.

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