Coles Supermarkets Australia has pulled the January/February 2016 edition of Harper’s Bazaar Australia from its 776 nationwide stores after the issue’s nude cover of Miranda Kerr offended some customers.
Kerr was photographed for the cover on July 30 by Australian photographer Steven Chee, standing on a balcony of The London West Hollywood hotel in nothing but a pair of Christian Louboutin triple-strap pumps, a Swarovski necklace and earrings and rings by Sydney jewelry brands Alinka and Sarah & Sebastian. As reported, Kerr designed a line of jewelry for Swarovski.
Although Kerr’s arms and legs were strategically positioned, approximately 3,000 copies were removed on Thursday evening in response to complaints — four days after they first hit the shelves of the magazine aisle according to editor Kellie Hush.
“In response to feedback from our customers, many of whom shop with their children, we removed the magazine from sale earlier this week,” said a spokesman for Wesfarmers-owned Coles, one of Australia’s two largest supermarket chains. A spokesman for the retailer declined to quantify how many complaints it received.
Supermarkets account for a tiny percentage of the magazine’s 54,000 circulation distribution, with newsagents and subscriptions accounting for the lion’s share, Hush said, adding that although she is disappointed with Coles’ “conservative reaction,” there’s no such thing as bad news.
“I’m the editor of a niche luxury fashion magazine and I’ve just had ABC Radio on [calling me] — I don’t think Harper’s Bazaar Australia has ever been talked about on the ABC,” Hush said. “Obviously I don’t want anything damaging to the brand and don’t think this is. It’s disappointing, but I’m very proud of it. Steven Chee is an amazing photographer, my team are proud of it, Miranda is proud of it. It’s not going to stop me from pushing boundaries again, that’s for sure.”