MIXING IT UP: Meaningful connections with high-powered people in New York don’t come cheap these days. At least, not for the flush few accepted by 24th Letter, a new exclusive mobile site that is a client of multiplatform marketing and entertainment agency AllDayEveryday, for which former New York Times editor Horacio Silva serves as chief brand officer. For $950 a year, members will be invited to monthly mixers on topics such as “hedonism in New York.” They can keep in touch with their new well-heeled friends using the site. “Whether people want socialization, intellectual currency, shameless networking, a life partner or spouse, they can find it here,” said Silva. “It’s like Grindr [a mobile app that allows gay men to meet] for rich people.”

Yes, it’s like Grindr, but for those who follow these kinds of services, 24th Letter is more like a cross between ASmallWorld — a once-exclusive private site for the international jet set — and Crowded Room, the new location-based service created to connect users who frequent similar places.

This story first appeared in the January 30, 2012 issue of WWD. Subscribe Today.

Silva said 24th Letter is not a site intended for those lacking in socialization but for those who want to meet and talk to like-minded people. Silva and his colleagues will host a kickoff party Tuesday at Acme, the trendy new restaurant on Great Jones Street, but the site won’t officially launch until sometime during the first quarter.

load comments
blog comments powered by Disqus