Sure, there’s a lot of tech and business in Silicon Valley, but what does one do with all the money — and the free time — that those afford? That’s a problem Anh-Minh Le, editor in chief of the new magazine Silicon Valley, hopes to solve.
The bi-monthly magazine, the latest publication from Modern Luxury, launches in the San Francisco Bay Area this month. According to Modern Luxury vice president and editorial director Beth Weitzman, it will focus on what she sees as an underserved market.
“Silicon Valley made sense as the epicenter and as a leading wealth-generating center in the world,” Weitzman said. “There’s a need in the marketplace to provide our readership with how to live the best life in Silicon Valley. In your free time, where do you eat, what do you do, how do you spend those hard-earned dollars?”
The magazine’s first issue includes a cover story on Palo Alto entrepreneur Tristan Walker, founder of health and beauty brand Walker & Co., and a story on high-tech off-duty devices that Le considers game-changers. It also includes a futuristic photo shoot in San Jose’s city hall, styled by Modern Luxury national fashion director James Aguiar.
Going forward, Le said, the magazine will use as many local contributors as it can, although at launch, the masthead does share many names with sister publication San Francisco magazine, including publisher Paul J. Reulbach. San Francisco style and design editor Lauren Murrow wrote the cover story, and San Francisco editor in chief Jon Steinberg is credited as group editor of Silicon Valley, among others.
Initial advertisers include Coldwell Banker, Goyard, Sereno Group Real Estate, Gucci, Hugo Boss, Max Mara and the Cosmopolitan Las Vegas. Future issue themes include home design, restaurants, real estate, arts and philanthropy.
A one-time, full-page ad is $6,945.
According to Weitzman, the magazine will be available in newsstands across the U.S. with a controlled mailing in a targeted geographical area in the region to households with income of more than $500,000 a year. The initial circulation is slated at 30,000, while readership is 108,000.
Weitzman said that Silicon Valley, like San Francisco, was a city with universal appeal. Plus, she said, “’Silicon Valley’ is in line with our Modern Luxury core publications, which focus on high luxury.”