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FRENCH ACCOUNT: Leveraging the allure of Parisians with their je ne sais quoi, Moynat has enlisted a host of French fashion personalities — designers, stylists and gals and guys about town — for an Instagram campaign debuting today just ahead of its new shops-in-shop at Left Bank department store Le Bon Marché.

Elie Top, Camille Bidault-Waddington, Anne Sophie Mignaux and Louis-Marie de Castelbajac are among those photographed in the Saint-Germain-des-Prés neighborhood toting an array of Moynat leather goods. They’re all captured unaware — sometimes obscured by lampposts and oblivious to the camera — though they were all in on the street-style setup.

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