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TOUGH GIRL: Following its most recent fall campaign starring Lexi Boling against a starry cityscape, Mugler went in a more industrial direction for spring. The brand tapped Doutzen Kroes as the face of its spring ads, shot by photographer Christian MacDonald in Tampa, Fla. With slicked-back hair, Kroes dons the brand’s sexy, sculptural military-themed collection against a nautical backdrop in a shoot styled by Clare Richardson.

“Doutzen represents everything we are looking for in the Mugler woman,” Virginie Courtin-Clarins, Mugler’s brand development and communications director, told WWD of the 30-year-old Dutch model. “She is ultrafeminine, but there’s a natural strength and confidence about her that makes her both modern and powerful.”

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